Tom Morris talks about writing about yourself on your blog.
“As for one’s “personal brand”? Puh-lease. The concept of such a thing is so toxic to human honesty as to make me want to kick a small child. The reason we’ve only now seen one professional sportsman in the United States come out of the closet as gay is precisely because of “personal brand”. We’re all too horrified about offending some hypothetical future employer with our opinions or even our very own lives that we hide away from telling anyone anything. Sorry, but I’m with the kids on this: YOLO. Lives are short, closets are bad, crippling fear is toxic. If your personal brand demands that you live your life in fear of disclosing important parts of your life or your experience, the answer is to reject the whole sodding concept of personal brands.”